PAS 2060 · ISO 14068 · carbon neutral claims
PAS 2060 and ISO 14068: carbon neutral claims after the switch
PAS 2060 was withdrawn by BSI at the end of 2025, and nobody can be verified against it today.
Its replacement, ISO 14068-1:2023, was itself withdrawn by ISO on 11 September 2026 and is being replaced by ISO 14068:2026, which ISO describes as a minor revision.
In the UK a carbon neutral claim stays lawful only if it is clear and substantiated, and in the EU an offset-based product claim has been blacklisted since 27 September 2026.
The basics
What PAS 2060 was, and what an old opinion still means
PAS 2060 was BSI’s specification for demonstrating carbon neutrality, in its 2014 edition published on 30 April 2014.
BSI’s record describes it as setting the requirements for any entity seeking to demonstrate carbon neutrality through the quantification, reduction and offsetting of greenhouse gas emissions from a uniquely identified subject.
The subject could be a product, an organisation, a community, travel, an event, a project or a building, and the claim was declared in a qualifying explanatory statement.
For years it was the reference point for UK carbon neutral claims, and it still appears in tender documents and on websites in the present tense.
There are two ways to get it wrong, and they point in opposite directions.
Writing “PAS 2060 certified” about today is wrong, because no PAS 2060 verification has been possible since the end of 2025.
Writing that old opinions were invalidated is also wrong: an opinion for 2023 remains a true statement about 2023.
PAS 2060 is withdrawn, ISO 14068 replaced it, and an old PAS 2060 opinion is still true about the period it covered.
It is not evidence that a claim made today is sound.
Timeline
When PAS 2060 was withdrawn: three dates, three facts
Three dates are routinely run together, and each is a different fact.
BSI’s withdrawal notice says that from 1 January 2025 BSI would no longer deliver the PAS 2060 scheme; that is the end of BSI’s verification service.
BSI’s product record for BS ISO 14068-1:2023 sets the document’s own rule: a period of 24 months from the publication of ISO 14068-1:2023 before PAS 2060:2014 would be withdrawn.
The UKAS technical bulletin sets 31 December 2025 as the migration deadline, with PAS 2060 removed from the current accreditation schedule, and BSI’s timeline put the last verification opinions on the same date.
The safe wording is “withdrawn by BSI at the end of 2025”, which is true against all three.
The BSI page that once carried the PAS 2060 scheme now serves BSI’s ISO 14068-1 verification offer, which is worth knowing when a supplier sends that link as evidence.
- 30 Apr 2014PAS 2060:2014 published
- Nov 2023ISO 14068-1:2023 published
- 1 Mar 2024BSI’s ISO 14068-1 verification scheme available
- 1 Jan 2025BSI stops delivering the PAS 2060 scheme
- 31 Dec 2025Last PAS 2060 opinions; UKAS migration deadline
PAS 2060 removed from UKAS schedules.
- 11 Sep 2026ISO 14068-1:2023 withdrawn
Revised by ISO 14068:2026.
The replacement
ISO 14068: what replaced PAS 2060
ISO 14068-1:2023, Climate change management — Transition to net zero — Part 1: Carbon neutrality, was published in November 2023 and took PAS 2060’s place.
It is no longer current: the ISO record shows it withdrawn on 11 September 2026 at stage 95.99, revised by ISO 14068:2026.
The new edition drops the part number and the words “Transition to net zero”: its title is Climate change management — Carbon neutrality.
The 2026 foreword says it cancels and replaces ISO 14068-1:2023, “of which it constitutes a minor revision”, and lists two changes: the title has been updated and the part number removed.
On ISO’s own account, then, the requirements did not change; the designation did, and a claim should name the edition with its year so the switch is visible.
ISO’s two records do not quite agree: the withdrawn record calls the successor published, while the successor’s own record still showed “under publication” on 1 October 2026, with a publication date of September 2026 and no day.
We say the 2023 edition was withdrawn and is being replaced, and we do not print a publication day.
“ISO 14068 certified” is not something ISO issues.
A third-party validation and verification body checks an organisation or product against the standard; ask yours which edition it now verifies to.
Requirements
What ISO 14068 asks for, clause by clause
| Clause | Heading in ISO 14068:2026 |
|---|---|
| 4 | Principles — including transparency, conservativeness, the hierarchy approach, ambition, urgency and a science-based approach |
| 5 | Approach — the carbon neutrality management hierarchy and pathway |
| 6 | Commitment to carbon neutrality |
| 7 | Selection of the subject and its boundary |
| 8 | Quantification of greenhouse gas emissions and removals |
| 9 | Carbon neutrality management plan — content, ambition, evaluation and revision |
| 10 | Greenhouse gas emission reductions and removal enhancements |
| 11 | Offsetting the carbon footprint — criteria for carbon credits and for crediting programmes |
| 12 | Carbon neutrality report |
| 13 | Carbon neutrality claims |
| Annex C | Comparison between ISO quantification standards and GHG Protocol standards (informative) |
The standard applies to organisations, including companies, local authorities and financial institutions, and to products, including buildings and events.
It is not intended for territories such as regions, countries or cities.
Its core is a hierarchy: emission reductions and removal enhancements within the value chain come before offsetting, and it is “GHG programme neutral”.
From PAS 2060 to ISO 14068
Where PAS 2060 habits fail the new standard
UKAS summarised what changed when accredited bodies moved from PAS 2060, and its list is exactly where old practice breaks.
A first claim built wholly on purchased credits no longer works, and a stated intention to reduce is not enough: the bulletin says actual evidence of a reduction is a prerequisite for every reporting cycle.
Deciding where credits still fit is a strategy question, and the guide to carbon offset strategy consultancy sets out what that kind of adviser does.
Quantification is more prescriptive: ISO 14064-1 methodology for an organisation and ISO 14067 for a product.
ISO 14064-3, the verification standard, is normative, so its content forms part of the requirements.
UKAS accredits the validation and verification bodies that check these claims under ISO/IEC 17029; how that accreditation works is on our GHG verification standards page.
| Area | Under ISO 14068, per UKAS |
|---|---|
| First claim | Cannot be based entirely on offsets |
| Reductions | Actual evidence of a reduction for every reporting cycle, including the first |
| Quantification | ISO 14064-1 for organisations; ISO 14067 for products |
| Verification | ISO 14064-3 is normative |
| Hierarchy | Reduce and remove before offsetting, more explicitly than PAS 2060 |
Legal risk
Carbon neutral claims and UK law
ISO 14068 is a voluntary standard; meeting it does not make a claim lawful.
What governs a UK claim sits in three tiers, plus a fourth for financial firms.
| Tier | Instrument | What it means for a carbon neutral claim |
|---|---|---|
| Law | DMCC Act 2024, Part 4 Chapter 1 | Misleading actions (s.226) and omissions (s.227) are unfair commercial practices, prohibited by s.225; in force from 6 April 2025 |
| Guidance | CMA Green Claims Code | Truthful and accurate; clear and unambiguous; nothing important omitted; fair comparisons; the full life cycle; substantiated |
| Self-regulation | CAP Code section 11 | Rule 11.1: the basis of environmental claims must be clear; unqualified claims could mislead |
| Financial services | FCA ESG 4.3.1R | References to the sustainability characteristics of products and services must be fair, clear and not misleading |
Schedule 20 to the Act, the list of practices banned outright, contains nothing about carbon, climate, neutrality or offsetting, so no offset-based claim is banned in the UK as such.
The bite is enforcement: since 6 April 2025 the CMA can decide for itself that consumer law has been broken, as its guide to its direct enforcement powers explains.
Section 182(6) caps the penalty at £300,000 or 10% of turnover, whichever is higher, so for a small trader the ceiling is the £300,000 figure.
The CMA’s Green Claims Code was published on 20 September 2021 and still cites the 2008 regulations the Act replaced, but the CMA says its guidance continues to apply in substance.
Its January 2026 note, Making green claims across the supply chain, adds that a business repeating a supplier’s claim is responsible for it, and that clear ASA decisions are context the CMA weighs.
CAP’s advice of 17 June 2026 says marketers should avoid unqualified “carbon neutral” or “net zero” claims, make clear how much rests on offsetting, and give information about any offsetting scheme.
The ASA upheld complaints against a “Carbon Neutral business” claim by Charles Tyrwhitt and a “carbon negative” claim by BrewDog on 20 December 2023, and in BrewDog’s case a website link was not enough: the basis had to be in the ad.
FCA-authorised firms carry one more layer: the anti-greenwashing rule in ESG 4 has applied since 31 May 2024 to product and service claims, and FG24/3 points a firm’s claims about itself to the Principles, the Consumer Duty and the CMA and ASA guidance; our anti-greenwashing rule page covers it.
Checker
Test a claim, and build better wording
A claim likely to survive a complaint answers, in the claim itself, the questions a reader would ask.
What is carbon neutral — which product, site or organisation — and for what period?
Against which standard and edition, and who verified it?
How much was cut, and how much rests on offsets, through which scheme?
The checker flags each gap against the provision behind it and assembles a qualified draft with brackets for your own facts.
Bracketed figures are placeholders, not a template to copy, and the checker is a map of the rules, not legal advice.
Test a carbon neutral claim
Which standard does the claim name?
What is the claim about?
How much rests on offsets?
✗ PAS 2060 cannot support a claim about today or about any period after 2025: BSI stopped delivering the scheme from 1 January 2025 and the last opinions were issued by 31 December 2025.
BSI; UKAS technical bulletin — Bible [369]
✗ A first carbon neutrality claim cannot be based entirely on offsets, and evidence of an actual reduction is needed for every reporting cycle.
UKAS technical bulletin, 30 July 2024
✗ The basis is not in the claim itself. CAP Code rule 11.1 says unqualified claims could mislead, and in the BrewDog ruling (20 December 2023) a link to detail on a website was not enough.
CAP Code 11.1; ASA ruling — Bible [364]
✓ No UK law bans an offset-based claim outright: Schedule 20 to the DMCC Act 2024 lists nothing about carbon. A misleading claim breaches ss.225–227, and the CMA can fine directly.
DMCC Act 2024 — Bible [363], [419]
✗ No third-party verification. Substantiation is the sixth Green Claims Code principle; under ISO 14068 the verification requirements of ISO 14064-3 are normative.
CMA Green Claims Code; UKAS technical bulletin
A draft wording to adapt
[product] was carbon neutral for [period], verified to PAS 2060 by [verifier].
We cut emissions by [x]% against [base period] and offset the remaining [y] tCO2e through [named scheme].
Bracketed text is a placeholder for your own facts, not a template to copy.
A checklist drawn from the provisions named against each line; not legal advice.
Nothing you enter is stored or sent.
What good looks like
Weak and stronger wording
| Wording | Why it matters |
|---|---|
| “We are a carbon neutral business.” | Unqualified: the form of words in the Charles Tyrwhitt ruling of 20 December 2023 |
| “Carbon neutral. Find out more on our website.” | The basis sits outside the claim, which the BrewDog ruling found insufficient |
| “PAS 2060 certified.” | Names a withdrawn specification in the present tense |
| “Our UK operations were carbon neutral for calendar 2025, verified to ISO 14068 by [verifier]. We cut emissions by [x]% on 2024 and offset the remaining [y] tCO2e through [scheme].” | Subject, period, standard, verifier, the reduction and the offset share, all in the claim |
The CMA’s six principles make a usable test: is the claim truthful, clear, complete, fair in any comparison, mindful of the full life cycle, and substantiated?
A claim that fails one of them is where a complaint is likely to start.
Which standard does what
ISO 14001, ISO 14064, ISO 14067 and ISO 14068
| Standard | What it is for | Can it support a carbon neutral claim? |
|---|---|---|
| ISO 14001 | An environmental management system, certified by a certification body | No; it shows how environmental aspects are managed, not that a footprint is neutral |
| ISO 14064-1 | Quantifying and reporting an organisation’s greenhouse gas inventory | It supplies the organisation’s footprint that ISO 14068 uses |
| ISO 14067 | Quantifying a product’s carbon footprint; offsetting is outside its scope | It supplies the product’s footprint that ISO 14068 uses |
| ISO 14064-3 | Verifying and validating a greenhouse gas statement | It is how the footprint and claim are checked; normative in ISO 14068 |
| ISO 14065 | Requirements for the bodies that validate and verify environmental information | It governs the verifier, not the claimant |
| ISO 14068:2026 | Achieving and demonstrating carbon neutrality | Yes; this is the claim standard |
Most confusion about carbon neutral claims comes from treating these standards as alternatives, when each does one job in a chain.
An ISO 14001 certificate says an organisation runs an environmental management system, and UKAS accredits the bodies that certify one; UKAS CertCheck confirms whether a certificate is accredited.
It says nothing about whether a footprint has been offset, so “ISO 14001 certified” is not a substitute for a neutrality claim, and a neutrality claim is not a substitute for it.
The quantification standards come first: ISO 14064-1 for an organisation and ISO 14067 for a product, each producing the footprint that ISO 14068 then asks to be reduced and offset.
ISO 14064-3 is the verification layer, and ISO 14065 is the standard the verification body itself is accredited against.
ISO 14068 sits on top: it adds the commitment, the management plan, the hierarchy of reductions before credits, the report and the rules for the claim.
ISO itself certifies nobody, so every “certified” in this chain is a statement by a certification or verification body, and that body’s accreditation is what to check.
Two markets
The EU blacklist and the UK’s absence of one
Directive (EU) 2024/825 amends the EU’s unfair commercial practices blacklist.
New Annex I point 4c bans “claiming, based on the offsetting of greenhouse gas emissions, that a product has a neutral, reduced or positive impact on the environment in terms of greenhouse gas emissions”.
Article 4(1) required member states to apply their measures from 27 September 2026, so the rule now applies.
It is worded for products; entity-level claims, and claims not based on offsetting, sit outside its literal words.
The UK has no equivalent, though section 233 of the DMCC Act lets the Secretary of State add practices to Schedule 20 by regulations, and none has been made for environmental claims.
A business marketing in both needs two sets of claims: offset-based product neutrality claims dropped from EU consumer marketing, and qualified, substantiated claims in the UK.
Comparison
ISO 14068, SBTi net zero and ISO 14064
| ISO 14068 | SBTi Corporate Net-Zero Standard | ISO 14064-1 | |
|---|---|---|---|
| What it is | Requirements for demonstrating carbon neutrality | Criteria for validating science-based targets | Organisation-level quantification and reporting of an inventory |
| Role of credits | Offset the footprint left after reductions, against clause 11 criteria | Never reductions; neutralise residual emissions or finance action beyond targets | None; it measures emissions and removals |
| Output | A verified claim for a subject and period | Validated near-term and net-zero targets | A GHG statement, verifiable under ISO 14064-3 |
| Version now | ISO 14068:2026 (2023 edition withdrawn 11 Sep 2026) | V1.3.1 in use; V2.0 validations from 1 Feb 2027 | ISO 14064-1:2018, flagged for revision |
Carbon neutral and net zero are different claims, and CAP’s research found consumers use the terms interchangeably.
A company can hold science-based targets and make a verified carbon neutral claim, provided the claim does not suggest the targets were met with offsets; the SBTi’s V2.0 standard reports market instruments separately from the inventory for that reason.
In UK reporting the two meet in UK SRS S2 ¶36(e), which asks for the planned use of carbon credits to meet any net target, triggered by having a net target.
The inventory under both is built on the scope 1, 2 and 3 split.
Transition
Moving on from a PAS 2060 opinion
| Step | What to do | Why |
|---|---|---|
| 1. Find every present-tense claim | Website, packaging, tender answers, reports, email footers | A present-tense “PAS 2060 certified” is the commonest dead credential in UK copy |
| 2. Re-describe the old opinion | Name the period it covered and the standard, in the past tense | An opinion stays true for its period; it was never invalidated |
| 3. Gap-analyse against ISO 14068 | Check the UKAS list: no offset-only first claim, reduction evidence every cycle, ISO 14064-1 or 14067 quantification, ISO 14064-3 verification | These are where PAS 2060 habits fail |
| 4. Write the management plan | Commitment, ambition and review points (clauses 6 and 9) | A claim with no plan has nothing to verify against |
| 5. Choose a verifier and ask about the edition | Check accreditation; ask whether it verifies to ISO 14068:2026 | The 2023 edition was withdrawn on 11 September 2026 |
| 6. Rewrite the claim | Subject, period, standard, reduction and offset share in the claim itself | CAP Code 11.1 and the ASA rulings |
| 7. Split the markets | Drop offset-based product neutrality claims from EU consumer marketing | Directive (EU) 2024/825 applies from 27 September 2026 |
There is no grace period to wait out: a carbon neutral claim for any period after 2025 needs ISO 14068.
An old opinion is not wasted, because the footprint, reduction evidence and offset records behind it are most of what an ISO 14068 verifier asks for.
A group that also reports under SECR or applies UK SRS S2 should build the ISO 14068 footprint from the same inventory, so one set of numbers supports every statement.
Other labels do different jobs: see the Carbon Trust Standard and Planet Mark for what each lets a holder say, and our page on choosing a carbon offset adviser before buying credits.
Test yourself
Can we say carbon neutral? Seven claims
The mistakes here come in pairs that overcorrect each other.
“PAS 2060 certified” today is wrong, and so is “old opinions were invalidated”; “carbon neutral is banned in the UK” is wrong, and so is “there is no law”.
Each answer names the provision that settles it, and you can book a free 15-minute call or put a harder case to the member agent after creating a free account.
Carbon neutral claims: true or false?
A company verified to PAS 2060 for 2023 can still say “PAS 2060 certified” today.
ISO 14068-1:2023 is the current carbon neutrality standard.
A first ISO 14068 claim can rest entirely on offsets.
UK law bans offset-based carbon neutral claims outright.
A link to offsetting details on the website is enough to qualify a carbon neutral ad.
The same offset-based “carbon neutral” product claim is treated differently in the EU and the UK.
The FCA anti-greenwashing rule covers a bank’s carbon neutral claim about itself.
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Frequently asked
PAS 2060 and ISO 14068, answered
Is PAS 2060 still valid?
No new PAS 2060 verification is possible.
BSI stopped delivering the PAS 2060 scheme from 1 January 2025, the last verification opinions were issued by 31 December 2025, and the specification was withdrawn by BSI at the end of 2025.
An opinion issued for a past period remains true for that period, but it is not a current credential.
What replaced PAS 2060?
ISO 14068-1:2023, the international carbon neutrality standard.
ISO withdrew that edition on 11 September 2026 and is replacing it with ISO 14068:2026, Climate change management — Carbon neutrality.
The 2026 edition’s foreword calls it a minor revision whose changes are the title and the removal of the part number; ISO’s record still listed it as under publication on 1 October 2026.
What is ISO 14068?
ISO 14068 specifies principles, requirements and guidance for achieving and demonstrating carbon neutrality through the quantification, reduction and offsetting of a carbon footprint.
It applies to organisations and products, not territories, and puts emission reductions and removal enhancements within the value chain ahead of offsetting. It includes requirements for carbon neutrality commitments and claims.
Can you get ISO 14068 certified?
ISO itself certifies nobody and issues no certificates.
An organisation or product is verified against ISO 14068 by a third-party validation and verification body; UKAS accredits such bodies under ISO/IEC 17029.
Ask any provider which edition it verifies to, now that the 2023 edition is withdrawn.
What is the difference between ISO 14068 and ISO 14064-1?
ISO 14064-1 is the standard for quantifying and reporting an organisation’s greenhouse gas inventory.
ISO 14068 sets the requirements for claiming carbon neutrality, and uses ISO 14064-1 methodology for an organisation’s footprint and ISO 14067 for a product’s.
The 2026 edition also includes an annex comparing ISO’s quantification standards with the GHG Protocol’s.
What should we do with an old PAS 2060 opinion?
Keep it, and describe it by the period it covered, in the past tense.
Remove any present-tense “PAS 2060 certified” wording, gap-analyse your data against ISO 14068, and ask your verifier which edition it will verify to.
Old opinions were not invalidated; they simply cannot support a claim about a later period.
Is it legal to say carbon neutral in the UK?
Yes, if the claim is true, substantiated and not misleading.
Schedule 20 to the Digital Markets, Competition and Consumers Act 2024, the list of practices banned outright, says nothing about carbon or offsetting.
A misleading claim breaches sections 225 to 227, the CMA can fine directly, and the ASA’s position is that an unqualified carbon neutral claim is likely to mislead.
Is carbon neutral the same as net zero?
No. Under ISO 14068 carbon neutrality means a subject’s footprint for a period has been reduced and the remainder offset.
A science-based net-zero target under the SBTi is built on deep cuts in the physical inventory, with residual emissions neutralised at the target date, and credits never count as reductions.
Does the EU ban carbon neutral claims?
Directive (EU) 2024/825 adds to the EU blacklist any claim, based on offsetting, that a product has a neutral, reduced or positive impact on the environment in terms of greenhouse gas emissions.
Member states apply it from 27 September 2026.
The UK has no equivalent rule, so a business marketing in both needs different claims for each.
What is the difference between ISO 14001 and PAS 2060?
They answer different questions.
ISO 14001 is a certifiable standard for an environmental management system: it says how an organisation manages its environmental aspects, and a UKAS-accredited certification body can certify it.
PAS 2060 was a specification for demonstrating that a defined subject was carbon neutral for a period.
ISO 14001 certification is not a carbon neutrality claim, and PAS 2060 has been replaced by ISO 14068.
What goes in a carbon neutrality report?
Under PAS 2060 the claim was declared in a qualifying explanatory statement.
Under ISO 14068 the report is clause 12 of the standard, and it sits between the management plan (clause 9), the reductions and removals (clause 10), the offsetting (clause 11) and the claim itself (clause 13).
The clause text is paywalled, so read the standard; in practice the report should let a reader see the subject, the period, the footprint, the reduction and the credits retired.
What is BS 14065?
Searches for BS 14065 are usually after ISO 14065:2020, the international standard setting requirements for bodies that validate and verify environmental information, including greenhouse gas statements.
It governs verifiers, not the companies being verified, and it is the standard UKAS accredits greenhouse gas verification bodies against.
What is the penalty for a misleading green claim in the UK?
Under section 182(6) of the DMCC Act 2024 the CMA can impose a penalty of up to £300,000 or 10% of turnover, whichever is higher, for an infringement of the consumer protection rules.
A separate, lower penalty applies to ignoring the CMA’s directions afterwards.
Sources
Primary sources
Every figure, date and status on this page traces to the instrument’s owner.
Secondary commentary is never the source for a number.
- BSIPAS 2060 to be withdrawn: what you should know
BSI stops delivering the PAS 2060 scheme from 1 January 2025.
- BSI KnowledgeBS ISO 14068-1:2023 product record
BSI’s rule: PAS 2060:2014 withdrawn 24 months after ISO 14068-1:2023 was published.
- BSIISO 14068-1 carbon neutrality verification (the former PAS 2060 page)
The PAS 2060 URL now serves BSI’s ISO 14068-1 verification page.
- UKASTechnical bulletin: ISO 14068-1:2023 migration from PAS 2060 (30 July 2024)
What changed from PAS 2060; PAS 2060 off the schedule from 31 December 2025.
- ISOISO 14068-1:2023 catalogue record (withdrawn 11 September 2026)
Stage 95.99; revised by ISO 14068:2026.
- ISOISO 14068 catalogue record, 2026 edition (stage 60.00)
Scope, the hierarchy, not for territories, GHG programme neutral.
- ISO (sample via iTeh Standards)ISO 14068:2026 foreword and contents
“A minor revision”: title updated, part number removed; clauses 6–13; Annex C.
- ISOISO 14064-1:2018 and ISO 14064-3:2019 catalogue records
Organisation-level quantification and the verification standard ISO 14068 makes normative.
- ISOISO 14065:2020 catalogue record
Requirements for bodies validating and verifying environmental information.
- UKASCertCheck
Checks whether a management-system certificate, such as ISO 14001, is UKAS-accredited.
- legislation.gov.ukDigital Markets, Competition and Consumers Act 2024, Part 4, ss.225–227 and Schedule 20
Misleading actions and omissions; a blacklist with nothing on carbon.
- legislation.gov.ukDMCC Act 2024, section 182(6)
CMA penalty: up to £300,000 or 10% of turnover, whichever is higher.
- Competition and Markets AuthorityGreen claims code: making environmental claims (CMA146)
Six principles; published 20 September 2021 and not since updated.
- Competition and Markets AuthorityMaking green claims: getting it right across the supply chain (22 January 2026)
Repeating a supplier’s claim makes it yours; ASA decisions as aggravating context.
- Competition and Markets AuthorityHow the CMA uses its direct consumer enforcement powers
The CMA’s own summary of its enforcement route.
- CAP (ASA)Environmental claims: carbon offsetting and carbon neutral (17 June 2026)
Avoid unqualified carbon neutral or net zero claims.
- CAP (ASA)CAP Code section 11: environmental claims
Rule 11.1: the basis of environmental claims must be clear.
- FCA HandbookESG 4.3.1R, the anti-greenwashing rule
Applies to all authorised firms from 31 May 2024, for products and services.
- FCAFG24/3: finalised guidance on the anti-greenwashing rule
Firm-level claims fall under other rules.
- EUR-LexDirective (EU) 2024/825, Article 4(1) and Annex I point 4c
Offset-based product neutrality claims blacklisted from 27 September 2026.