Software · ownership, read 11 October 2026
Greenly and Normative: what the merger changes for customers
Greenly and Normative announced in September 2026 that they are merging.
This page sets out what the two companies said, what none of their three announcements says, and what a UK customer of either should check before the next reporting year.
It is not a review of either product; this site has tested neither.
What was announced
A merger, in the owners’ words
Greenly’s announcement says the two companies “are merging”.
Normative’s announcement says the same, and the PR Newswire release, issued by Greenly, repeats it.
The three datelines differ — 10, 15 and 17 September 2026 — so the date that holds across all of them is September 2026.
On structure, Normative’s announcement says: “Normative’s shareholders, including Blume Equity, Horizons Ventures, ETF Partners and 2150, join Greenly’s existing backers, among them EIP, XAnge and 7Ridge, alongside the founders.”
On product, Greenly’s announcement says: “Normative’s scientific methodology now feeds directly into Greenly’s AI-native platform”.
The announcements also describe the combined company in superlatives and give customer and tonnage totals; those are the owners’ own claims and this site does not repeat them.
| Dateline | Announcement |
|---|---|
| 10 September 2026 | Greenly’s announcement |
| 15 September 2026 | Normative’s announcement (page dated 11 September) |
| 17 September 2026 | PR Newswire release, issued by Greenly |
What none of the three says
No parent named, no completion date
A merger announcement is a statement of intent and of shape, and these three leave four things unsaid.
None names a parent company, and none uses the word acquisition.
None gives a completion date.
None makes a statement addressed to existing Normative customers, and none says whether the Normative platform or the Normative brand continues.
Trade-press reports have described the deal in other terms; a report is not the owners’ own statement, so this page does not adopt it.
If any of the four matters to your contract, ask for it in writing from the company you contract with.
Module 01 / 04
Parent company
Module 02 / 04
Completion date
Module 03 / 04
Normative customers
Module 04 / 04
Platform and brand
If you are a Greenly customer
Greenly’s statement on contracts and pricing
Greenly’s announcement has a section for existing Greenly customers and an FAQ.
The section says: “If you’re already a Greenly customer, nothing changes to your existing contract or day-to-day use of the platform as a direct result of this announcement.”
The FAQ says: “No changes are planned to existing contracts or pricing as a direct result of the merger.” It adds: “Your existing Greenly account team remains your main point of contact.”
That is a statement about the effect of the announcement, not a guarantee about future renewals, so keep a dated copy with your contract.
What Greenly says its platform does is on Greenly’s profile, quoted from its own pages.
If you are a Normative customer
No statement yet — ask in writing
None of the three announcements makes a statement addressed to existing Normative customers.
Greenly’s announcement says Normative’s methodology “now feeds directly into Greenly’s AI-native platform”, which is a statement about Greenly’s product rather than about Normative’s contracts.
A Normative customer should therefore ask four things in writing: which legal entity the contract is with, which platform the account will run on, whether the calculation methodology or emission factors will change, and whether the price or renewal terms will.
What Normative says its engine does is on Normative’s profile.
What a UK reporter should check
The reporting duty does not move; the method might
No UK reporting duty depends on who owns a software vendor.
SECR is set by Schedule 7 to the accounts regulations and asks for the previous year’s figures beside this year’s, so a platform change that cannot reproduce last year is a reporting problem, not just an IT one.
The GHG Protocol Corporate Standard asks for consistency over time, and its 2019 inventory guidance treats a significant change in calculation methodology as a reason to recalculate the base year.
For UK activity, the DESNZ conversion factors are published one set per year, so ask whether the factor year stays on each figure after any migration.
A listed company reporting against UK SRS on the comply-or-explain basis set by PS26/19 also discloses changes in its measurement approach, which a methodology change would trigger.
Where a vendor processes personal data for you, the processor contract sets the terms, so confirm which entity is the processor after any change.
The full list of tests for the measurement layer is on carbon accounting software.
- 1
Comparatives
Can last year’s published figures be reproduced exactly, with the factors and methods used at the time?
- 2
Method changes
If the calculation method changes, is the change significant enough to recalculate the base year, and is the original kept?
- 3
Factors
Are UK activities still converted with the DESNZ set for the activity year, stamped on each figure?
- 4
Data and exit
Which entity processes your data, and can you export inventory, factors and methods in a form another tool could rebuild?
The wider consolidation
One of 11 ownership changes since February 2025
Each event below is dated from the acquirer’s or target’s own announcement; the merger is the latest of them.
- 11 February 202501
Ecologi acquires Net Zero Now
Ecologi announced that it has acquired Net Zero Now; the combined business operates under the Ecologi brand. - July 202502
Green Project Technologies buys the Emitwise software
Green Project Technologies acquired Emitwise’s software solution; Emitwise “is no longer sold as a standalone product or brand”. - 2 September 202503
SimaPro and PRé join One Click LCA
One Click LCA announced that SimaPro and its developer PRé Sustainability “have joined the One Click LCA family”; both products continue as distinct products. - 4 September 202504
Position Green acquires Greenomy
Position Green announced that it has acquired Greenomy; Euroclear, Greenomy’s majority investor, stays on as a shareholder in Position Green. - 22 October 202505
Diligent and Persefoni form a partnership
Diligent will transition its carbon accounting clients to Persefoni’s platform and take an equity position in Persefoni. It is a partnership, not an acquisition. - 21 November 202506
SGS takes a majority stake in Sami
SGS announced the acquisition of a majority stake in Sami, a Paris-based carbon accounting platform. - 2 December 2025 – 14 January 202607
Diginex acquires Plan A
A non-binding memorandum on 2 December 2025, a definitive agreement signed on 31 December 2025, and closing announced on 14 January 2026, for 100% of PlanA.earth GmbH. - 31 March 202608
Novisto acquires Minimum
Novisto announced that it has acquired Minimum, a London-based carbon management software company. - 14 July 202609
Green Project Technologies acquires Optera
Green Project Technologies announced the acquisition of Optera, an enterprise carbon accounting and reporting platform. - 19 August 202610
osapiens buys the Nasdaq Metrio platform
osapiens announced that it has completed the acquisition of the Nasdaq Metrio platform and customers from Nasdaq. - September 202611
Greenly and Normative announce a merger
Greenly and Normative announced that they are merging; the owners’ three announcements carry datelines of 10, 15 and 17 September 2026.
Ownership is as stated in the owners’ announcements read on 11 October 2026.
Every vendor is listed, with its own description, on carbon reporting software.
Frequently asked
The merger, answered from the announcements
Are Greenly and Normative merging?
Yes.
Greenly and Normative announced in September 2026 that they are merging.
Greenly’s announcement is datelined 10 September 2026, Normative’s 15 September 2026 and the PR Newswire release 17 September 2026, which is why this site gives the month rather than a day.
Did Greenly acquire Normative?
None of the three announcements says so.
They describe a merger, say that Normative’s shareholders join Greenly’s existing backers, and say that Normative’s methodology now feeds into Greenly’s platform.
None names a parent company or uses the word acquisition, so this site does not characterise the deal further.
Does my Greenly contract or price change?
Greenly’s FAQ says no changes are planned to existing contracts or pricing as a direct result of the merger, and that your existing Greenly account team remains your main point of contact. That is Greenly’s statement; keep a copy with your contract.
What happens to Normative customers?
None of the three announcements makes a statement addressed to existing Normative customers, and none says whether the Normative platform or brand continues.
Ask Normative in writing which entity you contract with, which platform you will use, and whether your methodology or factors will change.
When does the merger complete?
None of the three announcements gives a completion date.
Does the merger change what I have to report in the UK?
No. SECR, UK SRS and the FCA’s comply-or-explain rules are set by legislation and regulators, not by vendors.
What it can change is how your figures are calculated, which matters because SECR asks for last year’s figures beside this year’s and the GHG Protocol asks for a recalculation where a methodology change is significant.
Is the merged company the best carbon accounting software?
This site does not rank products and has tested none.
The announcements describe the combined company in superlatives; those are the owners’ claims.
Test any platform against your own reporting duties on your own data.
Sources
Primary sources
The three announcements are cited only for what Greenly and Normative say about themselves.
Every regulatory statement traces to the instrument’s owner.
- GreenlyGreenly and Normative are joining forces (dateline 10 September 2026)
The merger, the product statement and the FAQ for existing Greenly customers. Owner’s own announcement.
- NormativeNormative and Greenly join forces (dateline 15 September 2026)
The merger and the shareholder structure. Owner’s own announcement.
- PR Newswire (issued by Greenly)Greenly and Normative join forces (17 September 2026)
The wire release.
- legislation.gov.ukSI 2008/410, Schedule 7
SECR: the directors’ report lines, including the previous year’s figures.
- GOV.UK (DESNZ, Defra)Environmental Reporting Guidelines, including SECR requirements
The government SECR guidance.
- Department for Energy Security and Net ZeroGovernment conversion factors for company reporting
One UK factor set per activity year.
- GHG Protocol (WRI, WBCSD)Corporate Accounting and Reporting Standard
Consistency and transparency, and the base year.
- GHG ProtocolScope 1 & 2 GHG Inventory Guidance (2019)
Recalculation for significant changes in calculation methodology.
- Department for Business and TradeUK Sustainability Reporting Standards S1 and S2
Published 25 February 2026 for voluntary use.
- Financial Conduct AuthorityPS26/19 — final rules on UK SRS reporting by listed companies
Comply or explain across UK SRS for periods from 1 January 2027.
- Information Commissioner’s OfficeUK GDPR: what needs to be included in a processor contract
The terms that govern a software vendor holding your data.